Press Release

Launch of Debrett’s Private Finance provides strong expertise to help businesses capitalise on opportunities in evolving economic climate

A firm combining vast expertise in equity, debt, property and financial services has launched, providing a range of services for business owners looking to sell their entity, or those looking to acquire or invest, which will enable them to make the efficient transactions needed in an evolving, fast-paced economic climate. Debrett’s Private Finance is headed up by Darryl Eales, Russell Martin, David Totney and James England – all holding a wealth of expertise that will facilitate the larger transactions associated with selling a business, management buy-out or acquisition.

Debrett’s Private Finance is based in the heart of Birmingham’s finance district on Cornwall Street, and is part of the ARMCO network of specialists providing access to finance, tax advice and specialist risk and insurance services.

Darryl Eales, Debrett’s Private Finance director and founder, said: “The pandemic has provided a catalyst for people to re-think their life plan, and business owners who may have been thinking about or planning exit strategies are considering bringing plans forward as they pursue a different way of life or an earlier retirement. At the same time, there are many looking to seize the opportunities that the current huge economic change is driving at pace. In order to ensure businesses looking to sell get the value they need from their entity, and that management teams looking to buy-out can access the funding they need, specialist help is required. 

“But while there are existing firms offering these services, in many cases, the process can be long and expensive. While this is being drawn out, business owners can end up taking their eye off the ball – impacting the business performance and its ultimate sale price. Efficiency is paramount to avoid this, and the combined expertise offered by Debrett’s Private Finance means that efficiency and transparency are prioritised  providing the best outcome for all involved,” he added.

Debrett’s Private Finance is underpinned by the 250-year heritage of Debrett’s – a leading etiquette authority and one of the best known private finance providers in the UK. Of the Debretts Private Finance founders, Darryl Eales brings experience gained as CEO, and latterly Advisory Chairman of LDC, the private equity arm of Lloyds Banking Group. James England brings vast experience in corporate finance gained working with firms including Alantra.

David Totney has held senior positions in organisations including Lloyds Commercial Finance, where he was Executive Board Director, and is an expert in debt and the provision of business finance solutions. Russell Martin holds a wealth of property and financial services expertise and worked in an expansive array of roles within Lloyds TSB bank.

The firm offers all services associated with selling and executing a buy-out of a business, including business reports, planning and analysis, and company appraisal and valuation. As part of the ARMCO group, Debrett’s’ clients can access the ancillary services that may be required along the way, including specialist lending, corporate support and insurance services, tax advice and specialist risk insurance. The firm advised the management team of property lending business Signature Property Finance (SPF), which was looking to raise funds for a management buyout. Debrett’s Private Finance facilitated the deal, securing exclusivity with the existing investor Cabot Capital – with a business valuation of £21 million – and helped the management team select their new backer, Foresight Group LLP, for this initial amount plus future working capital to accelerate growth. 

“Debrett’s were great to work with on this deal. Balanced, pragmatic and a good negotiator,” said James Livingston, Foresight Group.

Find out more information about Debrett’s Private Finance.

Press enquiries to: EDGE Creative

Email: Tel: 0121 355 8092

About Debretts Private Finance 

Debrett’s Private Finance provides consultancy services on all stages of the business life cycle, from start-up, planning and funding, through to acquisitions, management buy-outs and company sales.


ARMCO, based in penthouse offices and terrace in the heart of Birmingham’s finance district, is a collective group of innovative businesses prospering through the passion and commitment of strong leaders and highly collaborative partnerships. Each unique business is driven by an eminent leader with expertise in their sector, each with a dedicated team of specialists around them to ensure growth opportunities are maximised for each and every client and partner alike. The firm’s sole mission is to deliver a truly extraordinary experience. 

ARMCO’s founder Russell Martin is a renowned Midlands-based business founder and investor who has enjoyed immense success in the financial industry operating a trusted network of expert entrepreneurs, offering a unique service and a human approach.

ARMCO comprises of Innovation 4 Business, Chordis Capital, Finance 4 Business, Atlas Land & Planning, Walker Doble, Cape Insurance, Liquidity Club, Debrett’s Private Finance, Lighthouse and Green Liquidity.

Sign up to our mailing list to receive the latest news, as well as information about upcoming events – ensuring you never miss an exciting opportunity again.

The ARMCO Companies

  • Corporate Tax
  • Finance
  • Insurance
  • Land & Planning
  • Property