Press Release


ARMCO is about being smarter together, and making things happen for our clients, partners and communities. We proactively seek positive experienced professionals with a drive for excellence who believe in the power of the working together, integrity and leadership.

Our people are our greatest asset

Russell Martin


Russell is an entrepreneur, investor and adviser. He is the founder of Finance 4 Business, the largest commercial finance business in the UK. As such he has advised on real estate and alternative finance deals worth over £1 billion in aggregate.

He is Chairman of the ARMCO Group of Companies, who collaboratively deliver clients’ aspirations in the most efficient and beneficial ways possible.

Darryl Eales

Deputy Chairman

Darryl has worked in corporate finance and private equity for over 30 years. He is the former CEO of LDC, which under his leadership, invested over £2.6 billion in more than 150 companies and ultimately delivered capital gains of over £1.2 billion.

An avid football fan, Darryl is the Chairman of Solihull Moors FC. He is passionate about working with management teams, helping all kinds of organisations grow and realise value.

David Totney


David has over 30 years of leveraged finance, alternative finance and corporate finance experience. He has an extensive record of helping businesses access new sources of debt capital and also manage their existing facilities.

He has built and exited his own lending business and held senior positions at global banks and professional services firms.

Melanie Johnson

Director of Operations

Mel’s financial services career started at Commercial First Mortgages. She joined Russell Martin at Finance 4 Business in 2010 as Office Manager. Mel initially assisted with the development of the business, and as the company expanded, was promoted to Director of Operations.

Her role now encompasses various factors including overseeing IT, HR and day to day running of the office. Mel assists all companies within the ARMCO group.

Phil Moore

Sales & Marketing Director

As Sales & Marketing Director, Phil is responsible for looking after the sales and marketing strategy for ARMCO and its portfolio of companies. Phil oversees all activity across the portfolio, ensuring any opportunity is maximised and that all of the companies work cohesively together to ensure the best results for clients. Phil uses his entrepreneurial skills to support each business, ensuring their success and longevity in the market.

Mike Kelly

Senior Business Development Manager

Mike is the Senior Business Development Manager for ARMCO with over 40 years’ experience in the industry, developing new contacts and introductory sources for the Group by engaging with professional services in Birmingham and the greater West Midlands area.

He also sits on the Greater Birmingham Chamber of Commerce (GBCC) Council as well as also being a committee member of West Midlands Irish Business Group.

Richard Ford

Senior Business Development Manager

Richard has an extensive commercial banking background, and as Senior BDM at ARMCO, we will greatly benefit from his complimentary and high-quality skillset.

Working at Lloyds Banking Group for the past 32 years, his experience largely lies in owner managed business support for trading firms, from manufacturing and engineering to logistics, and has built an enviable network in these arenas across the Midlands.

Sarah Jordan

Head of Marketing

Sarah is Head of Marketing for ARMCO, looking after the group and its companies, enabling collaboration and cohesion across all marketing initiatives. She supports with cross referrals, events, PR, branding, CRM, communications, digital, social and general business development.

Sarah has over 20 years’ experience in marketing and business development in professional services firms and has a strong background in communications, events and business development

David Morrey

Compliance Manager

As ARMCO’s Compliance Manager, David’s experience across risk, compliance and change delivery positions him perfectly to support ARMCO in the ever-changing regulatory landscape.

David previously spent 28 years within Lloyds Banking Group predominantly within the commercial sector, where he was responsible for delivering significant change initiatives within the Commercial Risk division whilst ensuring ongoing compliance.

Caroline Chapman

Accounts Manager

Caroline has become part of the team at ARMCO, joining as an AAT-qualified Accounts Manager. She has previous experience in the construction and engineering industries.

Working in the Finance & Risk department, she is responsible for transactional accounting and the payroll for the Group of companies.

The ARMCO Companies

  • Corporate Tax
  • Finance
  • Insurance
  • Land & Planning
  • Property

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